With 20+ years in business, our team has been able to develop a proven PPC process that focuses on growth and Return on Ad Spend (ROAS). Our scalable solutions utilize a full suite of paid advertising formats to get your business in front of prospective customers almost immediately. Through proper campaign optimization and active management, we strive to effectively gain visibility for targeted keywords and drive results for your business.
PPC (Pay-Per-Click) services are a form of online advertising where businesses pay for their ads to be displayed on search engines or other platforms, and they only pay when someone clicks on their ad. These services are typically offered by digital marketing agencies or specialists who help businesses create and manage effective PPC campaigns.
In PPC advertising, businesses bid on specific keywords or target audience demographics to display their ads to relevant users. When a user searches for a keyword or matches the targeting criteria, the ads are shown prominently on search engine results pages or other websites and social media platforms.
Key components of PPC
The key components of PPC services include:
1. Campaign Strategy:
Developing a comprehensive strategy that aligns with the business goals and target audience, including keyword research, competitor analysis, and campaign structure planning.
2. Keyword Research:
Identifying relevant and high-performing keywords that users are likely to search for when looking for products or services similar to what the business offers.
3. Ad Creation:
Crafting compelling ad copy and designing visually appealing ad creatives that attract attention and entice users to click on the ad.
4. Landing Page Optimization:
Ensuring that the landing page where users are directed after clicking on the ad is optimized for conversion, providing a seamless user experience and increasing the chances of users taking desired actions.
5. Campaign Management:
Monitoring and optimizing campaigns, adjusting bids, refining targeting options, and continuously analyzing data to improve performance and maximize return on investment.
PPC services allow businesses to reach a targeted audience, drive relevant traffic to their websites, and increase the visibility of their products or services. By effectively managing PPC campaigns, businesses can achieve their marketing objectives, generate leads, and boost sales.
Competition in the online realm has reached unprecedented levels of difficulty. Attracting focused traffic is crucial in capturing the right customers at any stage of their purchasing journey. Envision the ability to connect with your precise clientele precisely when they are actively seeking your specific product. Picture the satisfaction of engaging your customers with a personalized message that entices them to explore your website, mere clicks away from completing their purchase and boosting your profitability.
This is the power of Pay-per-click advertising (PPC), where targeted ads are delivered to potential customers precisely when they are searching.
However, generating qualified traffic goes beyond merely crafting a few ads and selecting keywords at random. It necessitates comprehensive research, rigorous testing, continuous adaptation, meticulous refinement, and strategic scaling. Our dedicated PPC team follows a proven process that is committed to helping your business hit the ground running.
How Does PPC Advertising Work?
Paid search ads appear within the search engine results on platforms such as Google, Bing, or Yahoo!, and in some cases, they can also be displayed on partner websites, depending on the chosen ad type.
The foundation of PPC advertising lies in creating ads for specific keywords and devising a bid strategy to manage your budget. Once your ads are set up, reviewed, and made live, they enter an auction where they compete with other advertisers targeting the same keywords. The outcome of this auction determines the position of your ads on the search engine results pages, and you only incur costs when someone clicks on your ad.
By implementing an effective PPC strategy, businesses can consistently secure one of the top positions in the search results, leading to increased conversions from users ready to make a purchase.
The pay-per-click advertising process involves multiple moving parts, which can feel overwhelming for business owners managing day-to-day operations. Therefore, it is crucial to find a PPC management company equipped with the right tools and expertise to drive tangible results while maximizing your ad spend.
Paid Search Platforms
We work with all the major paid search platforms
Google Ads, formerly known as Google AdWords, stands out as a leading choice for PPC advertising across various industries. It's no wonder, considering Google's status as the world's largest search engine, facilitating over 3.5 billion searches daily.At our company, we possess profound expertise in Google Ads management and Google Shopping campaigns, enabling us to devise ROI-focused strategies with precision.
Our strengths include:
- Extensive reach to target audiences
- Intuitive and user-friendly dashboard
- A certified team proficient in handling Google Ads
Discover the Power of Microsoft Ads (previously known as Bing PPC Ads) across Bing, Yahoo!, DuckDuckGo, and AOL—the prominent search engines of Microsoft. Boasting more than 14 billion monthly searches, Microsoft Advertising presents an incredible potential reach, brimming with opportunities for businesses seeking to explore fresh markets.
Leverage our expertise to chart the perfect advertising strategy for your business with our specialized Bing Ads management, where you can enjoy advantages like:
- Thriving in a low-competition environment
- Reaching a distinct demographic
- Accessing Microsoft Advertising specialists dedicated to your success.
A PPC Process that Clicks
You’ll be partnered with a dedicated account manager to talk about your business and help you define your goals. We take the time to learn about your needs, brand and company identity, so that together we can determine the best course of action for online success.
We dive into researching your target market, competitors and keywords to develop a strategy that aligns with your goals and maximizes your budget. If you have a history of running ads, we’ll perform a PPC audit to gain more insight into past tactics and performance, allowing us to adapt our approach.
Utilizing the insights we gained from our initial research, we will create your campaigns, ad groups, and ads, and determine a bid strategy. Our team will write focused ad copy that speaks to your ideal customer and targets relevant keywords that make sense for your business.
4. Conversion Tracking
Our PPC team will set up analytics and conversion tracking which will allow us to track the actions visitors take after clicking your ads, like clicks to call, form completions, purchases and app installs. This valuable data will give us insight into campaign performance and ROI.
5. Ongoing Optimization
Ongoing campaign optimization is key in achieving PPC success. That’s why we are constantly monitoring your ad campaigns and evaluating performance. By sifting out negative keywords, optimizing bid strategies and creating new ads, we can work to achieve peak performance in the search engine results page.
6. Review, Report & Refine
Through proactive maintenance and regular analysis, we can continue to test our approach, making any necessary adjustments to ensure your PPC campaigns are performing to the best of their ability. We keep you informed every step of the way with monthly reports and full transparency of your campaign progress.
PPC Management Services
Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines and their partner websites. With varying PPC ad formats you can reach your target audience in numerous ways. Our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your site.
PPC vs. SEO
Though both of these marketing channels focus on earning placement in the search engine results page and driving traffic to your website, they are two very different approaches in a much larger digital marketing strategy.
With search engine optimization, it’s about staying one step ahead of the search engines, ready to adjust your strategy to meet new challenges head on. That’s why our comprehensive SEO services combine in-depth research with constant analysis and refinement to deliver results for our clients.
Having one of the first page spots in the organic search results shows both your authority and credibility in the industry. However, it can take months (or longer) to see major results since we’re at the mercy of the search algorithms. So while SEO focuses more on the long game, PPC is built for more of the quick wins.
PPC advertising can begin delivering results almost immediately after launching your campaign. These hyper-targeted ads allow you to choose your budget, audience, and keywords to secure a top position on the pages that matter most for your business.
SEO and PPC work hand in hand to help you create a strong online presence for your business and dominate in the search engine results page. These channels are vital parts of your digital marketing strategy both working towards the same goal of digital growth.
Affordable PPC Packages
From setup to management, our comprehensive PPC plans are cost-effective and flexible, built to scale with your growing business. We developed our PPC management services with our customers in mind—that’s why all of our plans focus your budget more on ad spend, and less on unnecessary management fees. Explore our packages below and discover how our PPC management company can maximize exposure for your business.
Don’t Think PPC Advertising Is for You?
If your business is struggling to gain a foothold in the marketplace, looking to expand, or improve growth this year – a proper PPC can make it happen. PPC advertising is ongoing – when PPC is executed correctly, your business should be making a positive return on investment. PPC continues to drive business through all stages of your business – from startup to IPO.
Ongoing refinement, routine maintenance all while staying on top of your competitive landscape. Make no mistake, effective PPC management takes an understanding of your industry and how PPC works. This means our skilled PPC managers work with you to understand your industry, how your customers are searching all to deliver the most targeted ads to drive business your way.
Common PPC Frequently Ask Question
- Q: What is PPC advertising?
A: PPC (Pay-Per-Click) advertising is a form of online advertising where businesses pay for their ads to be displayed on search engines or other platforms. Advertisers are charged only when a user clicks on their ad. It allows businesses to reach their target audience and drive traffic to their website or landing page.
- Q: How does PPC advertising work?
A: PPC advertising works through a bidding system. Advertisers bid on specific keywords or target audience demographics, and when a user's search query or browsing behavior matches the targeting criteria, the ad is displayed. The position of the ad is determined by factors like bid amount and ad quality. When a user clicks on the ad, the advertiser is charged a predetermined cost per click (CPC).
- Q: What platforms can I run PPC ads on?
A: PPC ads can be run on various platforms, including search engines like Google (Google Ads) and Bing (Microsoft Advertising). Additionally, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and video platforms like YouTube offer PPC advertising options. Each platform has its own advertising system and audience targeting capabilities.
- Q: How do I track the success of my PPC campaigns?
A: Tracking the success of PPC campaigns involves monitoring various metrics. Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS) are important to assess campaign performance. Analytics tools like Google Analytics provide detailed insights into the effectiveness of your campaigns and allow you to track conversions and user behavior on your website.
- Q: What is the difference between PPC and SEO?
A: PPC and SEO (Search Engine Optimization) are both strategies to increase visibility on search engine results pages (SERPs). The main difference is that PPC involves paid advertising, where businesses pay for each click, while SEO focuses on organic (unpaid) methods to improve search engine rankings. PPC provides immediate visibility and control over ad placements, while SEO requires long-term optimization efforts to improve organic rankings.
- Q: How long does it take to see results from a PPC campaign?
A: Unlike organic SEO, PPC campaigns can yield immediate results. Once your ads are approved and the campaign is launched, you can start driving traffic and seeing clicks on your ads. However, optimizing campaigns and achieving desired results may take time, as adjustments are made based on data analysis and audience behavior.
- Q: Can I target specific locations with my PPC ads?
A: Yes, PPC ads can be targeted to specific locations. Platforms like Google Ads and Facebook Ads allow you to set geographical targeting parameters, such as countries, regions, cities, or even specific radius targeting around a location. This helps ensure that your ads are shown to users in the desired locations.
- Q: Should I hire a professional agency for my PPC campaigns?
A: Hiring a professional agency for your PPC campaigns can be beneficial, especially if you lack experience or expertise in managing PPC advertising. PPC agencies have in-depth knowledge of platforms, industry trends, and optimization strategies. They can create and manage effective campaigns, conduct keyword research, optimize ad copy, monitor performance, and provide valuable insights to maximize the return on your PPC investment.
- Q: Can PPC help increase my website's organic rankings?
A: PPC advertising does not directly impact organic rankings in search engine results pages (SERPs). PPC and organic search (SEO) are separate strategies with different objectives. PPC focuses on paid advertising, where businesses bid on keywords and pay for each click to display their ads. It provides immediate visibility on search engines, drives traffic, and can generate quick results. However, once you stop running PPC ads, your visibility in paid search will diminish.
Organic rankings, on the other hand, are influenced by SEO efforts, which involve optimizing your website, creating high-quality content, improving user experience, and earning authoritative backlinks. Organic rankings are earned through search engines' algorithms and are not directly influenced by PPC advertising.